Trade-Off: Why Some Things Catch On, and Others Don't

Maney, Kevin

ISBN 10: 038552594X / ISBN 13: 9780385525947

Published by Crown Business, 2009

About this Item

Seller Inventory # U9780385525947

Bibliographic Details

• Title: Trade-Off: Why Some Things Catch On, and Others Don't
• Publisher: Crown Business
• Publication Date: 2009
• Language: English
• ISBN 10: 038552594X
• ISBN 13: 9780385525947
• Binding: Hardcover
• Edition: 1720700710.
• Condition: Very Good
• Dust Jacket Condition: 45849584
• Signed: 7/11/2024 12:25:10 PM
• Seller catalogs:
  • 1
  • 9780385525947
  • U

About this title

Synopsis

Shares insight into cultural and regional factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it directly influences consumer decisions as demonstrated by the examples of leading businesses.

About the Author

KEVIN MANEY, the author of Megamedia Shakeout and The Maverick and His Machine, has been a contributing editor to Condé Nast Portfolio and a contributor to The Atlantic, Wired, NPR, and ABC News NOW. He covered the technology industry for USA Today for almost two decades. He lives outside of Washington, D.C.

Visit the author at his website, www.kevinmaney.com.