Shares insight into cultural and regional factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it directly influences consumer decisions as demonstrated by the examples of leading businesses.
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KEVIN MANEY, the author of Megamedia Shakeout and The Maverick and His Machine, has been a contributing editor to Condé Nast Portfolio and a contributor to The Atlantic, Wired, NPR, and ABC News NOW. He covered the technology industry for USA Today for almost two decades. He lives outside of Washington, D.C.
Visit the author at his website, www.kevinmaney.com.
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Condition: Muy bueno. : En este libro, Kevin Maney explora la tensión entre la fidelidad (la calidad de la experiencia del consumidor) y la conveniencia (la facilidad de obtener y pagar un producto). A través de ejemplos de empresas como Amazon y Disney, Maney muestra cómo las empresas exitosas equilibran estos factores para construir marcas sólidas. El libro analiza por qué algunos productos triunfan mientras que otros fracasan, ofreciendo una nueva perspectiva sobre las decisiones de compra de los consumidores. EAN: 9780385525947 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Trade-Off: Why Some Things Catch On, and Others Don't Autor: Kevin Maney Editorial: Broadway Books Idioma: en Páginas: 240 Formato: tapa dura. Seller Inventory # Happ-2025-08-21-76e3543d
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