- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
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This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 6545-9780582312739
- Title
- Tourism Principles and Practice
- Author
- -
- Publisher
- - -
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0582312736
- ISBN 13
- 9780582312739
- Edition
- 2nd Edition
The key objective of Tourism Principles and Practice is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area.
The book provides a comprehensive evaluation of the four key elements of tourism:
- demand
- destinations
- industry and government organisations
- marketing
The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The key objective of Tourism Principles and Practice is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area.
The book provides a comprehensive evaluation of the four key elements of tourism-
· demand
· destinations
· industry and government organisations
· marketing
The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.
Key features-
· provides a blend of theoretical principles and practice
· uses international examples and models to illustrate key concepts
· major case studies demonstrate real-life issues and provide a framework for discussion
· end-of-chapter discussion questions draw out key contemporary issues
· chapter learning objectives summarise the content of each chapter for easy revision
· written by international experts in the field
· includes comprehensive lists of further reading
· FREE supplementary material available to adopting lecturers, including OHT masters, lecturer’s guide and solutions to case studies
Chris Cooper is Director of Research and Professor of Tourism at the International Centre for Tourism and Hospitality Research at Bournemouth University. John Fletcher is Professor of Tourism and Head of the International Centre for Tourism and Hospitality Research at Bournemouth University. Stephen Wanhill is Professor of Tourism Research in the School of Consumer Studies, Tourism and Hospitality Management at the University of Wales, Cardiff. David Gilbert is Marketing Lecturer and Course Tutor for the Diploma/MSc course in Tourism Marketing at the University of Surrey. Rebecca Shepherd is an independent researcher, formerly a lecturer in Tourism at the University of Surrey.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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