The Theory of Cognitive Dissonance and its Application in Marketing : An Overview of Literature and Practical Experiences

Language: English

Published by VDM Verlag Dr. Müller, 2009

3639204883 / 9783639204889

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

View this seller's items
Softcover

Condition: New

£ 45.10

£ 26.22 shipping 
Ships from Germany to U.S.A.

Quantity: 2 available

Add to basket
Free 30-day returns

Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Due to its broad formulation, the sometimes non- obvious predictions and the remarkable applicability to everyday life situation Cognitive Dissonance Theory became one of the most successful concepts in Social Psychology. Academic researchers and scholars of economics as well as political science, but also the general public intensively discussed the concept and made it to a milestone in the understanding of human behaviour. This book offers a concise and topical overview of the Theory of Cognitive Dissonance, related experiments and in particular its application in the context of Marketing. It is helpful for students and scholars interested in an introduction to the concept of cognitive dissonance and the literature covering it. But also marketers working in all kinds of industries and different marketing sub-functions will benefit from this book. The concept of cognitive dissonance can be used to design more persuasive communications, to improve sales management as well as to enhance customer understanding and customer relationship management.

Seller Inventory # 9783639204889

Title
The Theory of Cognitive Dissonance and its Application in Marketing : An Overview of Literature and Practical Experiences
Author
Tim Breker
Publisher
VDM Verlag Dr. Müller
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639204883
ISBN 13
9783639204889
Item weight
123 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First item£ 26.22£ 26.22
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574