Tested Advertising Methods (Prentice Hall Business Classics)
John Caples
ISBN 10: 0130957011 ISBN 13: 9780130957016
Published by Prentice Hall, 1998
Used
Soft cover
From
medimops, Berlin, Germany
Seller rating 5 out of 5 stars
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About this Item
Description:
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00130957011-G
Synopsis:
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Tested Advertising Methods (Prentice Hall ...
Publisher: Prentice Hall
Publication Date: 1998
Binding: Soft cover
Condition: good
Edition: 5th or later Edition