Tested Advertising Methods

Caples, John

ISBN 10: 0139069097 / ISBN 13: 9780139069093

Published by Prentice Hall, 1974

About this Item

318 p. Audience: General/trade. Very good in very good dust jacket. Signed by author. Signed and inscribed by John Caples, else unmarked. Light edge wear to jacket, now in mylar.

Seller Inventory # Alibris.0015534

Bibliographic Details

• Title: Tested Advertising Methods
• Publisher: Prentice Hall
• Publication Date: 1974
• Language: English
• ISBN 10: 0139069097
• ISBN 13: 9780139069093
• Binding: Hardcover
• Edition: 4th Rev and Enl ed.

About this title

Synopsis

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.