A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Book Description Prentice Hall. Hardcover. Book Condition: New. 0139069097 New Condition. Bookseller Inventory # NEW4.0058193
Book Description Prentice Hall, 1975. Hardcover. Book Condition: New. 4th. Bookseller Inventory # DADAX0139069097
Book Description Prentice Hall, 1975. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0139069097