A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Book Description Prentice Hall, 1975. Hardcover. Book Condition: New. Bookseller Inventory # P110139069097
Book Description Prentice Hall. Hardcover. Book Condition: New. 0139069097 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Bookseller Inventory # S-0139069097
Book Description Prentice Hall, 1975. Hardcover. Book Condition: New. 4th. Bookseller Inventory # DADAX0139069097