The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
"synopsis" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: Blue Vase Books, Interlochen, MI, U.S.A.
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.0139069097.G
Quantity: 1 available
Seller: Orion Tech, Kingwood, TX, U.S.A.
paperback. Condition: Good. Seller Inventory # 0139069097-3-27808603
Quantity: 1 available
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Hardcover. Condition: Good. No Jacket. Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. COPYRIGHT 1974. VINTAGE PRINTING. CLEAN COVER AND CONTENT PAGES. See photos for more information. Secure packaging for safe delivery. 1.43. Seller Inventory # 1767626393
Quantity: 1 available
Seller: Southampton Books, Sag Harbor, NY, U.S.A.
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. First Thus. Fourth Edition, First Printing. Published by Prentice-Hall, 1974. Octavo. Hardcover. Book is very good. Dust jacket is very good. An excellent copy of this vintage business title on advertising. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York. Seller Inventory # 209461
Quantity: 1 available
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Hardcover. Condition: Good. Dust Jacket Condition: Good. Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. DJ has moderate edge wear with scuffing and tearing along the edges. Tail of the spine has white inventory sticker. Boards have light shelf rubbing with scuffing and bumping. Binding is tight. Endpages have light scuffing. Page edges have light scuffing and smudging. Interior pages are unmarked. Secure packaging for safe delivery. 1.43. Seller Inventory # 1668391824
Quantity: 1 available
Seller: Lost Books, AUSTIN, TX, U.S.A.
Hard cover. 4th Rev and Enl ed. 318 p. Audience: General/trade. Good in good dust jacket. Some highlighting in text, appears limited to first few chapters. Seller Inventory # Alibris.0015630
Quantity: 1 available
Seller: Lost Books, AUSTIN, TX, U.S.A.
4th Rev and Enl ed. 318 p. Audience: General/trade. Very good in very good dust jacket. Seller Inventory # Alibris.0015897
Quantity: 1 available
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0139069097
Quantity: 1 available
Seller: Lost Books, AUSTIN, TX, U.S.A.
4th Rev and Enl ed. 318 p. Audience: General/trade. Very good in very good dust jacket. Signed by author. Signed and inscribed by John Caples, else unmarked. Light edge wear to jacket, now in mylar. Seller Inventory # Alibris.0015534
Quantity: 1 available