Tested Advertising Methods (Business Classics Series)

Caples, John, Hahn, Fred E.

ISBN 10: 013244609X / ISBN 13: 9780132446099

Published by Prentice Hall Direct, 1997

About this Item

New. Seller Inventory # D8S0-3-M-013244609X-3

Bibliographic Details

Title: Tested Advertising Methods (Business ...

Publisher: Prentice Hall Direct

Publication Date: 1997

Binding: hardcover

Condition: New

Book Type: book

About this title

Synopsis:

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.