Synopsis
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
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Tested Advertising Methods (Business Classics Series)
Seller: Dream Books Co., Denver, CO, U.S.A.
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Condition: very_good. Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges. Seller Inventory # DBV.013244609X.VG
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Tested Advertising Methods (Business Classics Series)
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Tested Advertising Methods (Business Classics Series)
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013244609XI3N00
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Tested Advertising Methods (Business Classics Series)
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013244609XI3N00
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Tested Advertising Methods (Business Classics Series)
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013244609XI3N00
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Tested Advertising Methods (Business Classics Series)
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Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013244609XI5N01
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Tested Advertising Methods (Business Classics Series)
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_451101717
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Tested Advertising Methods Bus
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Tested Advertising Methods (Business Classics Series)
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Hardcover. Condition: Very Good. No Jacket. Ex-Library copy with typical library marks and stamps. Dust jacket missing. Revised edition. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Text is clear of markings. Binding is tight. Secure packaging for safe delivery. Seller Inventory # 1769115666
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Tested Advertising Methods (Business Classics Series)
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hardcover. Condition: As New. Seller Inventory # 013244609X-VB