A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Book Description Prentice Hall. Hardcover. Book Condition: New. 013244609X US STUDENT EDITION - Free Tracking number with every purchase. Satisfaction guaranteed. Orders ship within 1-2 business days. (Hawaii,Alaska, Puerto Rico and APO's, allow additional time for delivery.). Bookseller Inventory # Z013244609XZN
Book Description Prentice Hall, 1997. Hardcover. Book Condition: New. 5 Sub. Bookseller Inventory # DADAX013244609X
Book Description Prentice Hall, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 013244609X
Book Description Prentice Hall, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11013244609X