Tested Advertising Methods (Business Classics (Hardcover Prentice Hall))

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9780132446099: Tested Advertising Methods (Business Classics (Hardcover Prentice Hall))

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

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Caples, John
Published by Prentice Hall
ISBN 10: 013244609X ISBN 13: 9780132446099
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Published by Prentice Hall (1997)
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