Technical Marketing Communication. This item is unavailable.
Language: English
Published by MP-BEP Business Expert Press, 2016
- Softcover
- New
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Softcover
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Seller Inventory # L0-9781631572661
- Title
- Technical Marketing Communication
- Author
- Emil B. Towner
- Publisher
- MP-BEP Business Expert Press
- Publication year
- 2016
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1631572660
- ISBN 13
- 9781631572661
- Item weight
- 270 grams
Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.
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About the Author
Emil B. Towner, St. Cloud State University, USA.
"About the title" may belong to another edition of this title.
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