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Synopsis
Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.
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About the Author
Emil B. Towner, St. Cloud State University, USA.
"About this title" may belong to another edition of this title.
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Technical Marketing Communication : A Guide to Writing, Design, and Delivery
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Very Good. Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comAmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Obenefit of the benefitO to tell a marketing story; 3 OAsO every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more After reading this book, you'll be prepared for every asApect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer. Seller Inventory # 00107985524
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comAmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Obenefit of the benefitO to tell a marketing story; 3 OAsO every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more After reading this book, you'll be prepared for every asApect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer. Seller Inventory # 00083221458
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comAmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Obenefit of the benefitO to tell a marketing story; 3 OAsO every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more After reading this book, you'll be prepared for every asApect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer. Seller Inventory # CIN1631572660VG
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comAmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Obenefit of the benefitO to tell a marketing story; 3 OAsO every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more After reading this book, you'll be prepared for every asApect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer. Seller Inventory # CIN1631572660G
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery
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Technical Marketing Communication : A Guide to Writing, Design, and Delivery
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Technical Marketing Communication: A Guide to Writing, Design, and Delivery (eng)
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Technical Marketing Communication
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Technical Marketing Communication A Guide to Writing, Design, and Delivery
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