Swipe, Scan, Shop

Language: English

Published by Bloomsbury Publishing PLC, GB, 2021

1350092878 / 9781350092877

  • Softcover
  • New
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Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Softcover

Condition: New

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Item description from seller

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.…

Seller Inventory # LU-9781350092877

Title
Swipe, Scan, Shop
Author
Kate Schaefer
Publisher
Bloomsbury Publishing PLC, GB
Publication year
2021
Condition
New
Binding
Paperback
Language
English
ISBN 10
1350092878
ISBN 13
9781350092877
Item weight
638 grams

Rarewaves USA

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 10, 2025

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Rarewaves USA

10100 West Sample Road, Ste 101
Coral Springs, FL U.S.A. 33065