Synopsis
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
"synopsis" may belong to another edition of this title.
About the Author
Kate Schaefer is an Assistant Professor in the Fashion department at Columbia College Chicago. She received her MBA from DePaul University and BA from Indiana University. Katherine oversees the visual merchandising curriculum and leads domestic and international courses to expose students to different perspectives and opportunities in the fashion industry.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Swipe, Scan, Shop: Interactive Visual Merchandising
Seller Image
Swipe, Scan, Shop: Interactive Visual Merchandising
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.1350092878.G
Seller Image
Swipe, Scan, Shop : Interactive Visual Merchandising
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 42276924-n
Stock Image
Swipe, Scan, Shop: Interactive Visual Merchandising
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR013971124
Buy Used
£ 28.20
£ 7.80 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Swipe, Scan, Shop: Interactive Visual Merchandising
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 9781350092877
Stock Image
Swipe, Scan, Shop
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781350092877
Stock Image
Swipe, Scan, Shop
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781350092877
Buy New
£ 32.26
£ 5.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Seller Image
Swipe, Scan, Shop
Published by
Bloomsbury Publishing PLC, GB, 2021
ISBN 10: 1350092878
ISBN 13: 9781350092877
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience. Seller Inventory # LU-9781350092877
Buy New
£ 37.54
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Swipe, Scan, Shop: Interactive Visual Merchandising
Published by
Bloomsbury Visual Arts (UK), 2021
ISBN 10: 1350092878
ISBN 13: 9781350092877
New
Softcover
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Seller rating 4 out of 5 stars
Condition: new. Seller Inventory # IVWI8Z7OAI
Seller Image
Swipe, Scan, Shop : Interactive Visual Merchandising
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 42276924
Stock Image
SWIPE SCAN SHOP
Seller: Speedyhen LLC, Hialeah, FL, U.S.A.
Seller rating 3 out of 5 stars
Condition: NEW. Seller Inventory # NWUS9781350092877