Study of Consumer Purchase Behavior of Health Care Software Products

Language: English

Published by LAP LAMBERT Academic Publishing Mär 2025, 2025

6208433339 / 9786208433338

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This item is printed on demand - Print on Demand Titel. Neuware -Consumer purchase behavior is comparatively a new field of study, which evolved just after the Second World War. The seller's market has disappeared and the buyers' market has come up. This led to paradigm shift of the manufacturer's attention from product to consumer and specially focused on the consumer behavior. The evaluation of marketing concept from mere selling concept to consumer oriented marketing has resulted in buyer behavior becoming an independent discipline. The growth of consumerism and consumer legislation emphasizes the importance that is given to the consumer. Consumer behavior is a study of how individuals make decision to spend their available resources (time, money and effort) or consumption related aspects. What they buy When they buy How they buy Etc. The heterogeneity among people makes understanding consumer behavior a challenging task to marketers. Hence, marketers felt the need to obtain an in-depth knowledge of consumers buying behavior. Finally this knowledge acted as an imperative tool in the hands of marketers to forecast the future buying behavior of customers and devise four marketing strategies in order to create long term customer relationship.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 72 pp. Englisch.…

Seller Inventory # 9786208433338

Title
Study of Consumer Purchase Behavior of Health Care Software Products
Author
Somnath Thigale
Publisher
LAP LAMBERT Academic Publishing Mär 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6208433339
ISBN 13
9786208433338
Item weight
125 grams
Dimensions
220x150x5 mm

buchversandmimpf2000

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