The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
Nagle, Thomas T., Holden, Reed K.
ISBN 10: 013026248X ISBN 13: 9780130262486
Published by Routledge, 2001
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 3 August 2006
This specific item is no longer available.
About this Item
Description:
Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP101979170
Synopsis:
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
From the Back Cover:
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Strategy and Tactics of Pricing : A ...
Publisher: Routledge
Publication Date: 2001
Binding: Soft cover
Condition: Very Good
Edition: 3rd.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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