For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
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"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
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Book Description Routledge. PAPERBACK. Book Condition: New. 013026248X. Bookseller Inventory # HGT8761ANBR092316H0573A
Book Description Routledge. PAPERBACK. Book Condition: New. 013026248X New Condition. Slight shelf wear on dust jacket. Bookseller Inventory # 2K6-LSXY-7479
Book Description Prentice Hall. Hardcover. Book Condition: New. 013026248X NEW WITH DUST COVER HAWAII AND ALASKA CUSTOMERS PLEASE USE PRIORITY SHIPPING ONLY SHIPS 2 BUS DAYS. Bookseller Inventory # SKU1027091
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. 3. Bookseller Inventory # DADAX013026248X
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801302624861.0
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 013026248X
Book Description Routledge, 2001. Paperback. Book Condition: New. Bookseller Inventory # P11013026248X
Book Description Pearson P T R, 2001. Hardcover. Book Condition: Brand New. 3rd edition. 398 pages. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # zk013026248X