The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (The Prentice Hall international series in marketing)

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9780130262486: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (The Prentice Hall international series in marketing)

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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Product Description:

For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

"About this title" may belong to another edition of this title.

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