Strategy : Process, Content, Context

Wit, Bob de, Meyer, Ron

ISBN 10: 1861529643 / ISBN 13: 9781861529640

Published by Cengage Learning, 2003

About this Item

Used book that is in clean, average condition without any missing pages. Seller Inventory # 17615336-20

Bibliographic Details

Title: Strategy : Process, Content, Context

Publisher: Cengage Learning

Publication Date: 2003

Binding: Soft cover

Condition: Good

Edition: 3rd.

About this title

Synopsis:

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

From the Back Cover:

The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses. Key Features: - New short cases, all crafted specifically for the text, introduced throughout and including a rich range of strategy settings such as: Google, Sanoma, Zeiss, Ducati, KPMG and many more. - Entirely new long case section, supplied from premium providers, and including such organizations as Heathrow Terminal 5, Ferrari, Apple, China Ocean Shipping, Wal Mart and many more. - New readings introduced alongside the existing classic pieces to keep the theory cutting-edge. - Boosted supplements with Instructor's Manual, PowerPoint Slides, Extra Case Studies, Test Bank and much more - all available in VLE cartridges including Blackboard/WebCT and Moodle. - New CengageNOW(tm) course management system accompanies the text, providing students and lecturers with a powerful online learning program.