Items related to Strategy: Process, Content, Context
Synopsis
Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.
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About the Author
Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.
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Strategy: Process, Content, Context
Published by
Cengage Learning Business Press, 2003
ISBN 10: 1861529643
ISBN 13: 9781861529640
Used
Softcover
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Strategy: Process, Content, Context
Published by
Cengage Learning Business Press, 2003
ISBN 10: 1861529643
ISBN 13: 9781861529640
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00059754250
Quantity: 2 available
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Strategy: Process, Content, Context
Published by
Cengage Learning Business Press, 2003
ISBN 10: 1861529643
ISBN 13: 9781861529640
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00059748612
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Strategy: Process, Content, Context
Published by
Cengage Learning Business Press, 2003
ISBN 10: 1861529643
ISBN 13: 9781861529640
Used
Paperback
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Strategy : Process, Content, Context
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Strategy: Process, Content, Context
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Strategy: Process, Content, Context
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Strategy: Process, Content, Context
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Strategy: Process, Content, Context
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Cengage Learning 01/01/1980, 1980
ISBN 10: 1861529643
ISBN 13: 9781861529640
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Strategy: Process, Content, Context
Published by
Cengage Learning Business Press, 2003
ISBN 10: 1861529643
ISBN 13: 9781861529640
Used
Paperback
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