Strategy: Process, Content, Context

Bob De Wit

ISBN 10: 1861529643 / ISBN 13: 9781861529640

Published by Cengage Learning EMEA, United Kingdom, London, 2003

About this Item

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR001465703

Bibliographic Details

• Title: Strategy: Process, Content, Context
• Publisher: Cengage Learning EMEA, United Kingdom, London
• Publication Date: 2003
• Language: English
• ISBN 10: 1861529643
• ISBN 13: 9781861529640
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Very Good

About this title

Synopsis

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

About the Author

Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.