Strategy: Process, Content, Context

Bob De Wit

70 ratings by Goodreads

Language: English

Published by Cengage Learning EMEA, United Kingdom, London, 2003

1861529643 / 9781861529640

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Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR001465703

Title
Strategy: Process, Content, Context
Author
Bob De Wit
Publisher
Cengage Learning EMEA, United Kingdom, London
Publication year
2003
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1861529643
ISBN 13
9781861529640
Edition
3rd Edition
Item weight
1,619 grams
Dimensions
191 x 259

WorldofBooks

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