Strategy Concept and Process : The A Pragmatic Approach

Hax, Arnoldo C., Majluf, Nicolas S.

ISBN 10: 0134588940 / ISBN 13: 9780134588940

Published by Pearson Education, Limited, 1995

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP33958197

Synopsis:

Graduate level and executive education courses in Strategic Management.

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.

Synopsis: This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.

Bibliographic Details

Title: Strategy Concept and Process : The A ...
Publisher: Pearson Education, Limited
Publication Date: 1995
Binding: Hardcover
Condition: Good
Edition: 2nd.