Synopsis
Graduate level and executive education courses in Strategic Management.
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.
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Synopsis
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
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The Strategy Concept and Process: A Pragmatic Approach
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The Strategy Concept and Process: A Pragmatic Approach
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