Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)

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9780134588940: Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business students a disciplined process that facilitates the formulation and implementation of strategy. Conceptual--does not include cases.

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Hax, Arnoldo C., Majluf, Nicolas S.
Published by Prentice Hall (1995)
ISBN 10: 0134588940 ISBN 13: 9780134588940
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Arnoldo C. Hax; Nicolas S. Majluf
Published by Prentice Hall (1995)
ISBN 10: 0134588940 ISBN 13: 9780134588940
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