Strategy As Action

Curtis M. Grimm, Hun Lee, Ken G. Smith

ISBN 10: 0195161440 / ISBN 13: 9780195161441

Published by Oxford University Press Inc, US, 2005

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. Seller Inventory # LU-9780195161441

Synopsis:

An action plan for how firms can build, improve, and defend their competitive advantage throughout their life cycle

Synopsis: "Strategy as Action" presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Bibliographic Details

Title: Strategy As Action
Publisher: Oxford University Press Inc, US
Publication Date: 2005
Binding: Hardback
Condition: New