Strategies and Tools for Managing Connected Consumers
Language: English
Published by IGI Global, US, 2019
- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 318.03
Quantity: Over 20 available
Add to basketItem description from seller
Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits.Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Seller Inventory # LU-9781522596974
- Title
- Strategies and Tools for Managing Connected Consumers
- Author
- Ree C. Ho
- Publisher
- IGI Global, US
- Publication year
- 2019
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1522596976
- ISBN 13
- 9781522596974
- Dimensions
- 21.59 x 2.24 x 27.94 cm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 9 to 14 business days | 9 to 14 business days |
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