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Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

 
9781522596974: Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)
Hardcover
ISBN 10: 1522596976 ISBN 13: 9781522596974
Publisher: IGI Global, 2019

Synopsis

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

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About the Author

Ree Chan Ho , Ph.D., is an associate professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.

"About this title" may belong to another edition of this title.

Publisher
IGI Global
Publication date
2019
Language
English
ISBN 10 
1522596976
ISBN 13 
9781522596974
Binding
Hardcover
Edition number
1
Number of pages
365
Editor
Ho Ree Chan