Strategic Writing : Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
Language: English
Published by Allyn & Bacon, Incorporated, 2004
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
£ 6.25
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Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 11253204-6
- Title
- Strategic Writing : Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
- Author
- Marsh, Charles, Short, Bonnie Poovey, Guth, David
- Publisher
- Allyn & Bacon, Incorporated
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0205405738
- ISBN 13
- 9780205405732
- Edition
- Spi.
- Item weight
- 0.959 pounds
- Dimensions
- N/A
Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly “recipe” approach, it is ideal for classroom use.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents.
Features:
- Prepares students for a convergent, multidisciplinary world by featuring writing for print, broadcast, and online media in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.
- Provides concise “recipes,” with examples and templates, for each document, helping students write on deadline in or out of the classroom.
- Features brief but highly focused chapters in an easy-to-use spiral binding so that students will enjoy using the text.
- Offers a separate Instructor's Manual that includes at least two assignments for each of the documents/executions as well as a flexible syllabus, allowing instructors to tailor assignments to their own needs.
About the Authors
Charles Marsh, Associate Professor in the Journalism School at the University of Kansas is the award-winning author of A Quick and (not) Dirty Guide to Business Writing (Prentice-Hall, 1997) and, with David Guth, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003). His corporate communications experience includes senior management positions at American Airlines and JCPenney.
David W. Guth, Associate Professor in the Journalism School at the University of Kansa, is an expert in crisis communications. A Peabody-award winning journalist and government public relations practitioner, Guth has co-authored two other books, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003) and Media Guide for Attorneys (Kansas Bar Association, 1995).
Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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