Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication - Softcover

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

Softcover

ISBN 10: 0205405738 ISBN 13: 9780205405732

Publisher: Pearson, 2004

Synopsis

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly “recipe” approach, it is ideal for classroom use.

About this title

From the Back Cover

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents.

Features:

• Prepares students for a convergent, multidisciplinary world by featuring writing for print, broadcast, and online media in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.
• Provides concise “recipes,” with examples and templates, for each document, helping students write on deadline in or out of the classroom.
• Features brief but highly focused chapters in an easy-to-use spiral binding so that students will enjoy using the text.
• Offers a separate Instructor's Manual that includes at least two assignments for each of the documents/executions as well as a flexible syllabus, allowing instructors to tailor assignments to their own needs.

About the Authors
Charles Marsh, Associate Professor in the Journalism School at the University of Kansas is the award-winning author of A Quick and (not) Dirty Guide to Business Writing (Prentice-Hall, 1997) and, with David Guth, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003). His corporate communications experience includes senior management positions at American Airlines and JCPenney.

David W. Guth, Associate Professor in the Journalism School at the University of Kansa, is an expert in crisis communications. A Peabody-award winning journalist and government public relations practitioner, Guth has co-authored two other books, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003) and Media Guide for Attorneys (Kansas Bar Association, 1995).

Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.

Edition details

• Publisher: Pearson
• Publication date: 2004
• Language: English
• ISBN 10: 0205405738
• ISBN 13: 9780205405732
• Binding: Spiral-bound
• Number of pages: 272