In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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"This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students."

- Marguerite Newcomb, University of Texas - San Antonio

"I rarely recommend that a student keep a textbook after class is over ― this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job."

-Michael Quinn, University of South Carolina

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