Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Softcover

Marsh, Charles; Short, Bonnie Poovey; Guth, David W.

Softcover

ISBN 10: 1138037125 ISBN 13: 9781138037120

Publisher: Routledge, 2017

Synopsis

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

About this title

About the Author

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.

David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the health care field. Though now retired, she also taught at the university-level and served as communications coordinator for a school district.

Edition details

• Publisher: Routledge
• Publication date: 2017
• Language: English
• ISBN 10: 1138037125
• ISBN 13: 9781138037120
• Binding: Paperback
• Edition number: 4
• Number of pages: 348