Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Marsh, Charles; Guth, David W.; Short, Bonnie Poovey
ISBN 10: 0205031978 ISBN 13: 9780205031979
Published by Pearson Education, 2011
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205031978I3N00
Synopsis:
Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication
About the Author:
Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.
David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.
Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Strategic Writing: Multimedia Writing for ...
Publisher: Pearson Education
Publication Date: 2011
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 3rd Edition
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