Synopsis
Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication
"synopsis" may belong to another edition of this title.
About the Author
Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.
David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.
Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Strategic Writing: Multimedia Writing for Public Relations,...
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00099596808
Stock Image
Strategic Writing
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4093398-6
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: Cycle Books LA, South el monte, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # mon0000025440
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_462108496
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205031978I4N00
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0205031978I4N10
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. 3rd Edition. Used - Very Good. Seller Inventory # 4-HH-5-0155
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463628604
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001073600U
Stock Image
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More Third Edition
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Third Edition. Has bookstore stickers on spine and back cover. Text appears to have highlighting through out the text., Shelf and corner wear. Binding is in good condition. 264 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0205031978. ISBN/EAN: 9780205031979. Pictures of this item not already displayed here available upon request. Inventory No: 1561055994. Seller Inventory # 1561055994