Strategic Management: Concepts and Cases
Wright, Peter L.; Kroll, Mark J.; Parnell, John A.
ISBN 10: 0136817505 ISBN 13: 9780136817505
Published by Prentice Hall, 1998
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Soft cover
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About this Item
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Synopsis:
An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co
Synopsis: An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co
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Bibliographic Details
Title: Strategic Management: Concepts and Cases
Publisher: Prentice Hall
Publication Date: 1998
Binding: Soft cover
Condition: very_good