Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing: Vol 9

Book 2 of 13: Review of Marketing Research

Vargo, Steve (Editor)/ Lusch, Robert (Editor)/ Zerbe, Wilfred J. (Editor)

ISBN 10: 1780529120 ISBN 13: 9781780529127
Published by Emerald Group Pub Ltd, 2012
Language: English
Condition: New

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