Smartphone Start-ups: Navigating the iPhone Revolution
Giachetti, Claudio
ISBN 10: 3319885235 ISBN 13: 9783319885230
Published by Palgrave Macmillan, 2018
New
Soft cover
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Ria Christie Collections, Uxbridge, United Kingdom
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About this Item
Description:
In. Seller Inventory # ria9783319885230_new
Synopsis:
Provides empirical case studies of start-ups in the smartphone industry
Explores the key factors that helped each featured start-up sustain growth and development
Uses Apple’s iPhone as an example of creating a new market space in the mobile phone industry
About the Author:
Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.
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Bibliographic Details
Title: Smartphone Start-ups: Navigating the iPhone ...
Publisher: Palgrave Macmillan
Publication Date: 2018
Binding: Soft cover
Condition: New