Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field. 208 pp. Englisch. Seller Inventory # 9783319885230

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Smartphone Start-ups: Navigating the iPhone Revolution

Giachetti, Claudio

Published by Palgrave Macmillan (2018)

ISBN 10: 3319885235 ISBN 13: 9783319885230

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Book Description Paperback. Condition: Brand New. reprint edition. 192 pages. 8.27x5.83x0.47 inches. In Stock. Seller Inventory # x-3319885235

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Smartphone Start-ups: Navigating the iPhone Revolution

Giachetti, Claudio

Published by Palgrave Macmillan (2018)

ISBN 10: 3319885235 ISBN 13: 9783319885230

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Book Description Condition: New. 2018. Paperback. . . . . . Seller Inventory # V9783319885230

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Smartphone Start-ups : Navigating the iPhone Revolution

Claudio Giachetti

Published by Springer International Publishing (2018)

ISBN 10: 3319885235 ISBN 13: 9783319885230

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AHA-BUCH GmbH
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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field. Seller Inventory # 9783319885230

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