Simple Heuristics That Make Us Smart
Gerd Gigerenzer; Peter M. Todd; ABC Research Group
ISBN 10: 0195143817 ISBN 13: 9780195143812
Published by Oxford University Press, 2000
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Soft cover
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About this Item
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Synopsis:
Is it possible that less knowledge can lead to systematically better predictions than more knowledge -- and in less time?
About the Author: Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development.
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Bibliographic Details
Title: Simple Heuristics That Make Us Smart
Publisher: Oxford University Press
Publication Date: 2000
Binding: Soft cover
Condition: New
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart (Evolution and Cognition)
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ISBN 10: 0195143817
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart (Paperback)
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Oxford University Press Inc, New York, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
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Paperback. Condition: new. Paperback. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion ofrationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable bothliving organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testingthem through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high schooldrop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics - simple rules for making decisions using realistic mental resources. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780195143812
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