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Simple Heuristics That Make Us Smart (Evolution and Cognition) - Softcover
Book 2 of 13: Evolution and Cognition
Synopsis
Is it possible that less knowledge can lead to systematically better predictions than more knowledge -- and in less time?
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About the Author
Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development.
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press, Incorporated, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10739491-6
Stock Image
Simple Heuristics That Make Us Smart
Published by
Oxford University Press, Incorporated, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4033978-75
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press Inc, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. Seller Inventory # 00109490591
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press Inc, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. Seller Inventory # CIN0195143817G
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Softcover
Seller: Austin Goodwill 1101, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. Seller Inventory # CTXV.0195143817.G
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press, 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Softcover
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0195143817.G
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press (edition 1), 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0195143817-8-1
Stock Image
Simple Heuristics That Make Us Smart
Published by
Oxford University Press (edition 1), 2000
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0195143817-11-1
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Simple Heuristics That Make Us Smart
Published by
Oxford University Press, Oxford, UK, 2001
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Paperback
First Edition
Seller: True Oak Books, Highland, NY, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. First Paperback Edition; Third Printing. 416 pages; heavy markings throughout the book. Dog-earing to the top corner of a few pages. Cocked spine. Creasing to spine. Minor rubbing smudges to the covers.; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence. Seller Inventory # HVD-54082-A-0
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Simple Heuristics That Make Us Smart Evolution and Cognition Series
Published by
Oxford University Press, 1999
ISBN 10: 0195143817
ISBN 13: 9780195143812
Used
Broschiert
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
Broschiert. Condition: Gut. 416 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 660. Seller Inventory # 2310896