Shopper Behavior at the Point of Purchase : Drivers of In-store Decision-making and Determinants of Post-decision Satisfaction in a High-involvement Product Choice

Schmidt, Toni

ISBN 10: 3631674945 ISBN 13: 9783631674949
Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016
Language: English
Condition: New Hardcover

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