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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement ... 18 (Schriften zu Marketing und Handel) - Hardcover
Synopsis
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.
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About the Author
Toni Schmidt studied Finance and Accounting as well as Business Administration at the University of St. Gallen. He completed his doctorate at the WHU-Otto Beisheim School of Management.
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Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice. Toni Schmidt / Schriften zu Marketing und Handel ; Band 18
Published by
Frankfurt am Main : PL Academic Research, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
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Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
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Festeinband. Condition: Wie neu. XV, 120 Seiten : Illustrationen ; 22 cm Neuwertig. - Table of Contents -- PrefaceV -- List of Abbreviations XI -- List of Figures XIII -- List of Tables XV -- 1 Introduction1 -- 11 Motivation and Relevance of theTopic 1 -- 12 Research Goals and Structure of theDissertation 3 -- 2 Main Effects of In-Store and Out-of-Store Factors on -- Attention and Evaluation at the Point of Purchase 7 -- 21 Introduction 7 -- 22 Background of the Study9 -- 23 The Conceptual Framework 11 -- 231 In-Store Factors and their Influence on -- Attention and Evaluation 14 -- 232 Out-of-Store Factors and their Influence on -- Attention and Evaluation 17 -- 233 The Organism and Response Stages: -- Attention and Evaluation at the POP 18 -- 24 Eye-Tracking Experiment 20 -- 241 Measuring Visual Attention with Eye Tracking 20 -- 242 Design22 -- 243 Process23 -- 244 Sample24 -- 245 Product Category 24 -- 246 Measurement of Independent -- 25 Results 25 -- 251 Hypothesis Testing through Regression Analysis27 -- 252 Mediation Analysis 32 -- 26 Discussion38 -- 261 Implications for Research38 -- 262 Implications for Management40 -- 263 Limitations and Need for Further Research 42 -- 3 The Impact of In- and Out-of-Store Factors' Interaction -- and Moderation Effects on Attention andEvaluation 45 -- 31 Introduction45 -- 32 Framework and Variables 48 -- 321 S-O-R Paradigm as Overarching Framework48 -- 322 Main Effects of In-Store and Out-of-Store Factors -- on Attention and Evaluation49 -- 323 Moderators versus Interactions - a Working Definition"51 -- 324 Interactions between In-Store and Out-of-Store -- Factors and their Effects on Attention and Evaluation 52 -- 325 Moderating Role of Gender?Age?Brand Shopper? -- and Reflective Shopper regarding In-Store and -- Out-of-Store Factors' Effects on Attention -- and Evaluation5? > -- 326 Operationalization of Attention and -- Evaluation at the POP ?? -- 33 Eye-Tracking Experiment 57 -- 331 Design57 -- 332 Sample57 -- 333 Process57 -- 334 Measurement of Independent and -- Moderating Variables 58 ISBN 9783631674949 Sprache: Englisch Gewicht in Gramm: 279. Seller Inventory # 1082900
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Shopper Behavior at the Point of Purchase
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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice (Schriften zu Marketing und Handel)
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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
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Shopper Behavior at the Point of Purchase
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Shopper Behavior at the Point of Purchase
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Hardback. Condition: New. This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Seller Inventory # LU-9783631674949
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Shopper Behavior at the Point of Purchase
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. 138 pp. Englisch. Seller Inventory # 9783631674949
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Shopper Behavior at the Point of Purchase : Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Seller Inventory # 9783631674949
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Shopper Behavior at the Point of Purchase
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have l. Seller Inventory # 119768073
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Shopper Behavior at the Point of Purchase
Published by
Peter Lang, Peter Lang Apr 2016, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
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Buch. Condition: Neu. Neuware -This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. 138 pp. Englisch. Seller Inventory # 9783631674949
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Shopper Behavior at the Point of Purchase
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Hardback. Condition: New. This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. Seller Inventory # LU-9783631674949
Quantity: 5 available