Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World

Adamson, Allen; Steckel, Joel

ISBN 10: 0814438334 / ISBN 13: 9780814438336

Published by AMACOM, 2017

Seller Inventory # 0814438334-3-33119156

Synopsis:

This book taps into both success stories and cautionary tales from others to provide you with a smart, calculated approach to knowing both: 1) when to change course and 2) how to pull it off.

In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some companies always seem to know the perfect season to shift gears, as well as the rights methods to implement when doing so, while others go down sinking when a simple shift would’ve saved everything?

Packed with insightful interviews from leaders at HBO, Adobe, BlackBerry, National Geographic, Microsoft, Kodak, and elsewhere, Shift Ahead explains how to:

• Spot warning signs that it’s time for a reinvention
• Overcome obstacles standing in the way of your company’s future goals
• Maintain authenticity when shifting gears
• Execute changes seamlessly, no matter how bold they are 

Today more than at any other time before, knowing when to shift, and how to do so successfully, is the key to remaining competitive. With Shift Ahead, this difficult yet imperative maneuver will become the key to your company’s long-term success!

About the Author: ALLEN ADAMSON is a branding expert, a Forbes.com columnist, and the author of three books including BrandSimple and BrandDigital. JOEL STECKEL is professor of marketing and vice dean of doctoral education at NYU Stern School of Business.

Bibliographic Details

Title: Shift Ahead: How the Best Companies Stay ...
Publisher: AMACOM
Publication Date: 2017
Binding: hardcover
Condition: Good