Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.

The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.

Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

About the Author

Includes contributions from :

Matt Appleby
Richard Bagnall
Richard Bailey
Rob Brown
Stuart Bruce - two chapters
Simon Collister
Russell Goldsmith
Gemma Griffiths
Katy Howell
Alex Lacey
Becky McMichael
Rachel Miller
Helen Nowicka
Mark Pack
Adam Parker
Julio Romo
Simon Sanders
Philip Sheldrake - two chapters
Andrew Smith - two chapters
Dan Tyte
Stephen Waddington
Robin Wilson

"About this title" may belong to another edition of this title.

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