Share This: The Social Media Handbook for PR Professionals - Hardcover

Chartered Institute Of Public Relations Social Media Panel

Hardcover

ISBN 10: 111840484X ISBN 13: 9781118404843

Publisher: Wiley, 2012

Synopsis

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.

The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.

Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

About this title

About the Author

Includes contributions from :

Matt Appleby
Richard Bagnall
Richard Bailey
Rob Brown
Stuart Bruce - two chapters
Simon Collister
Russell Goldsmith
Gemma Griffiths
Katy Howell
Alex Lacey
Becky McMichael
Rachel Miller
Helen Nowicka
Mark Pack
Adam Parker
Julio Romo
Simon Sanders
Philip Sheldrake - two chapters
Andrew Smith - two chapters
Dan Tyte
Stephen Waddington
Robin Wilson

From the Back Cover

Share This is a practical handbook to the biggest changes taking place in the media and its professions. It has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel and was written in the cloud using many of the social techniques that it addresses.

From the Inside Flap

• There has never been a more exciting time to work in the public relations profession. Thanks to the internet organisations who are able to engage with markets directly in a two-way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those that do not.
• The Chartered Institute of Public Relations (CIPR) created the Social Media Panel in 2010 to provide guidance to the Institute, its members, and the wider profession. Since then it has been at the forefront of helping practitioners tackle the shift that is taking place in the profession through leadership, guidance and training.
• Share This is a development of the digital leadership provided to the profession by the CIPR. The book covers 26 different areas of development in the profession written by industry leading practitioners.

This practical handbook has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel which provides leadership and guidance to the Institute, its members and the wider public relations profession. The CIPR is the professional body for UK public relations, providing access to training, learning and development, events, news and research. For further information please visit: http://www.cipr.co.uk

Edition details

• Publisher: Wiley
• Publication date: 2012
• Language: English
• ISBN 10: 111840484X
• ISBN 13: 9781118404843
• Binding: Hardcover
• Edition number: 1
• Number of pages: 264