Serving Internal and External Customers

Swartzlander, Anne, Ph.D.

ISBN 10: 013028341X / ISBN 13: 9780130283412

Published by Pearson College Div (edition ), 2003

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 013028341X-8-1

Bibliographic Details

• Title: Serving Internal and External Customers
• Publisher: Pearson College Div (edition )
• Publication Date: 2003
• Language: English
• ISBN 10: 013028341X
• ISBN 13: 9780130283412
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

For courses in Customer Service, Marketing Principles in two-year vocational/technical schools, and related classes in Business Education.

This unique text uses a model with customers at its center, integrating an organization's service philosophy and strategy, its systems, and its people-management policies that enable it to succeed in the 21st century business environment. With its comprehensive coverage of customer service communication “best practices,”Customer Service” provides innovative concepts and techniques appropriate for both experienced and entry-level customer service providers.

About the Author

Anne Swartzlander brings to this title a range of professional and teaching experience. She brings decades of experience in management, business development, research, and retail sales.

Dr. Swartzlander has her Ph.D. from Ohio State University in Consumer Economics. She has taught at several major universities including the University of Georgia and the University of Tennessee. She was recently nominated for the American Marketing Association's Distinguished Marketing Professor award.