Items related to Serving Internal and External Customers
Synopsis
For courses in Customer Service, Marketing Principles in two-year vocational/technical schools, and related classes in Business Education.
This unique text uses a model with customers at its center, integrating an organization's service philosophy and strategy, its systems, and its people-management policies that enable it to succeed in the 21st century business environment. With its comprehensive coverage of customer service communication “best practices,”Customer Service” provides innovative concepts and techniques appropriate for both experienced and entry-level customer service providers.
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About the Author
Anne Swartzlander brings to this title a range of professional and teaching experience. She brings decades of experience in management, business development, research, and retail sales.
Dr. Swartzlander has her Ph.D. from Ohio State University in Consumer Economics. She has taught at several major universities including the University of Georgia and the University of Tennessee. She was recently nominated for the American Marketing Association's Distinguished Marketing Professor award.
From the Back Cover
Exceptional customer service leads to customer loyalty and retention and, ultimately, to organizational success. It happens whenever, wherever and however customers interact with the organization.
Strategy, Systems and People topics are presented in a manner that allows the reader to share experience, broaden perspectives and supplement existing skills.
Research and expert commentary substantiate and demonstrate the effects that make a difference to any organizations bottom line.
"About this title" may belong to another edition of this title.
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Serving Internal and External Customers
Published by
Pearson College Div (edition ), 2003
ISBN 10: 013028341X
ISBN 13: 9780130283412
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Serving Internal and External Customers
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Serving Internal and External Customers
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.25. Seller Inventory # G013028341XI3N00
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Serving Internal and External Customers
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Serving Internal and External Customers
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Serving Internal and External Customers
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: first ] Publisher: Prentice Hall Pub Date: 8/15/2003 Binding: Paperback Pages: 304 first edition. Seller Inventory # 6877823
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