Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)

Wilson, Alan; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler Associate Professor Of Marketing, Dwayne D.

ISBN 10: 1526847809 ISBN 13: 9781526847805
Published by McGraw-Hill Education / Europe, Middle East & Africa, 2020
Language: English
Condition: New Soft cover

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