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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm - Softcover
- PublisherMcGraw Hill / Europe, Middle East & Africa
- Publication date2020
- ISBN 10 1526847809
- ISBN 13 9781526847805
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages600
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Print Book Of Wilson Services Marketing 4/e 4 ed
ISBN 10: 1526847809
ISBN 13: 9781526847805
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SERVICES MARKETING: INTEGRATING CUSTOMER SERVICE ACROSS THE FIRM 4E
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805
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Softcover
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABTA-415549
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SERVICES MARKETING: INTEGRATING CUSTOMER SERVICE ACROSS THE FIRM 4E
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805
New
Softcover
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-396614
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Services Marketing: Integrating Customer Service Across the Firm 4e
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # DB-9781526847805
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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
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Print Book Of Wilson Services Marketing 4/e 4 ed
ISBN 10: 1526847809
ISBN 13: 9781526847805
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Services Marketing: Integrating Customer Service Across the Firm 4e (Paperback)
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes: New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hills Connect, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781526847805
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Print Book Of Wilson Services Marketing 4/e 4 ed
ISBN 10: 1526847809
ISBN 13: 9781526847805
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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. Seller Inventory # 401306272
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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805
New
Softcover
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. In. Seller Inventory # ria9781526847805_new
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