Service Management: Strategy and Leadership in Service Business

Richard Normann

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Language: English

Published by Wiley, 1991

0471928852 / 9780471928850

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Seller: Book Express (NZ), Shannon, New ZealandBook Express (NZ)

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Hardcover

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202 pages. Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for servic e oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery s ystem, image, and culture. Growth strategies and the nature of innovation are an alyzed and amply illustrated. The role and principles of good leadership in serv ice organizations form a crucial area of discourse. Topics such as the use of im age and culture as management instruments, effective and persuasive communicatio ns, and high social technology are also explored.

Seller Inventory # 3712o

Title
Service Management: Strategy and Leadership in Service Business
Author
Richard Normann
Publisher
Wiley
Publication year
1991
Condition
Very Good
Binding
Hardcover
Language
English
ISBN 10
0471928852
ISBN 13
9780471928850
Edition
2nd Edition
Dimensions
7.4cm x 5.0cm
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Book Express (NZ)

Shannon, New Zealand

3-star seller

AbeBooks seller since February 10, 2021

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Item14 to 45 business days14 to 20 business days
First item£ 33.57£ 54.46
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