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Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.
Title: Service Management Principles for ...
Publisher: Goodfellow Publishers Limited
Publication Date: 2024
Binding: Soft cover
Condition: new
Edition: 4th Edition