Service Management Principles for Hospitality & Tourism in the Age of Digital Technology - Softcover

Kandampully, Jay; Solnet, David

 
9781915097705: Service Management Principles for Hospitality & Tourism in the Age of Digital Technology

Synopsis

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.

"synopsis" may belong to another edition of this title.