Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. This item is unavailable.Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.

“A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola’s corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness.” —Financial Times
 
“[A] highly entertaining history . . . A juicy look at wheeling-dealing, litigation, global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche.” —Publishers Weekly
 
“At times the book reads like a Russian novel combined with a thriller. It will appeal to the general reader as well as to students of history.” —Library Journal
 
“Allen seems to have had unprecedented access to company insiders, corporate archives, and private papers, and he uncovers a trove of information about corporate political clout at home and abroad. . . . Allen successfully contributes to the fascinating lore surrounding this symbol of American culture and enterprise.” —Booklist