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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World - Softcover
Synopsis
A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.
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Review
“A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola’s corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness.” —Financial Times
“[A] highly entertaining history . . . A juicy look at wheeling-dealing, litigation, global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche.” —Publishers Weekly
“At times the book reads like a Russian novel combined with a thriller. It will appeal to the general reader as well as to students of history.” —Library Journal
“Allen seems to have had unprecedented access to company insiders, corporate archives, and private papers, and he uncovers a trove of information about corporate political clout at home and abroad. . . . Allen successfully contributes to the fascinating lore surrounding this symbol of American culture and enterprise.” —Booklist
About the Author
Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Paperback. Condition: Very Good. Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780887307515
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Paperback Edition First Printing. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3613131-6
Quantity: 2 available
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Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Paperback Edition First Printing. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3613132-6
Quantity: 1 available
Stock Image
Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. First Paperback Edition First Printing. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5441434-6
Quantity: 2 available